A woman with blonde curly hair, glasses, and a black smartwatch, sitting on the floor, holding a white mug, smiling at the camera in a cozy living room with a beige couch and framed pictures on the wall.

Hi, I’m Tanya Kristine.

I help people build beautiful work and the systems that support it.

My work sits at the intersection of creativity and structure. I come from photography, but over time my focus has expanded into business systems, automation, and behind-the-scenes organization.

I help small businesses and creatives simplify how they book clients, manage projects, and run their day-to-day so things feel clear instead of chaotic. The goal is always the same: work that looks good on the outside and actually works on the inside.

Work with me

Who I Am

  • Tanya Kristine started as a photography brand, but it didn’t stay there for long.

    I’ve always been drawn to visual storytelling, but just as much to structure, organization, and systems that actually work. Over time, that combination naturally expanded my work beyond photography into business systems, digital tools, custom products, and creative writing.

    What I offer now isn’t a collection of random services. It’s an ecosystem built to support creatives, entrepreneurs, and brands in a way that feels cohesive, intentional, and sustainable.

  • A thoughtful approach to creativity and business.

    I believe a brand should look good and function well. One without the other always creates friction.

    Whether I’m building systems, creating products, or working on something creative, the approach stays the same: intentional, practical, and well thought out.

    This isn’t about doing more or chasing trends.
    It’s about focusing on what matters and doing it properly.

  • Seeing the full picture.

    I don’t work in silos. Each part of my work informs the others.

    Photography shapes how I think about branding.
    Design supports usability.
    Systems create space and freedom.
    Products are built with real-world use in mind.
    Stories connect it all emotionally.

    That bigger-picture view means the work feels aligned, not pieced together.

  • This is for people who value:

    • intention over trends

    • quality over quantity

    • clarity over complexity

    I work with creatives, service-based businesses, individuals, and brands who want work that feels considered, cohesive, and built to last.

Whether you’re building a brand, simplifying your business, capturing something meaningful, or creating something new, you’re welcome to explore the work and see how we might collaborate.

A Foundation in Business, Creativity & Strategy

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My work is shaped by formal education, real-world experience, and years of independent business ownership.

I have a background in Business Administration and Business Marketing, paired with years of practical, self-directed experience in photography, visual storytelling, and creative production. Over time, I’ve developed strong technical skills in tools like Adobe, Squarespace, HoneyBook and Click-up through real client work, not just coursework.

Since 2019, I’ve run my own creative business. I’ve worked directly with clients, built and refined systems, managed projects from start to finish, and learned what actually works in day-to-day business.

That combination of business training and lived experience informs everything I offer. The focus is always on work that looks good, functions smoothly, and holds up long after launch.

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Why this approach works

Most people don’t need more tools, more platforms, or more ideas. They need clarity, consistency, and systems that don’t fall apart when things get busy.

That’s what I focus on. Everything I build is meant to reduce friction, not add to it. Clear processes. Thoughtful design. Systems that make sense long-term, not just in the moment.

The goal is simple: less time managing the backend, more time doing the work you actually care about.

What it’s like to work together

A woman with blonde, curly hair and glasses, wearing a black blazer, is smiling and taking notes during a conversation with another woman at a white desk. The other woman has reddish hair and is wearing a pink sweater. There is a laptop, a coffee mug, and a notebook on the desk. In the background, there are framed pictures, a plant, and office supplies.
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I keep things collaborative, realistic, and intentional. We focus on what will actually support you right now, not what looks impressive on paper.

You’ll always know what we’re working on, why it matters, and what comes next. No overbuilding, no unnecessary complexity, and no pressure to do things a certain way just because that’s how everyone else does it.

The process is calm, clear, and built around how you work.

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Let’s build something that actually supports you

You don’t need everything figured out before reaching out. If something feels messy, inefficient, or misaligned, we can start with a conversation and go from there.

Whether you’re building a brand, streamlining your business, or refining what already exists, the work is always guided by clarity and intention.

Work With Me