Social Media & Marketing
Content Planning | Content Creation | Social Media Support
You run the business. I'll help you keep showing up for it.
You know your business needs marketing. You know you should probably be posting more consistently.
But between client work, emails, appointments and everything else on your plate, sitting down to plan social media content doesn't always make the cut.
And when you finally have a minute to post something? Suddenly, you can't think of a single thing to say.
Sound familiar?
I help small business owners organize their marketing, create useful content and keep their online presence moving without having to do every little thing themselves.
Whether you need a content plan, someone to create your posts or ongoing support managing the details, we'll put together an approach that works for your business.
Less Guessing. More Consistency.
Marketing doesn't need to be complicated to be effective.
Sometimes it's about having a plan, knowing what you want to say and actually having the time to say it.With the right support, you can spend less time staring at a blank caption box and more time connecting with the people you want to reach.
Here's what we're working toward:
- A clearer direction for your content
- Less last-minute scrambling for post ideas
- Consistent messaging that sounds like your business
- More useful conversations with your audience
- A content process you can actually keep up with
No chasing every trend. No posting just because someone said you should.
How scheduling works
Every business needs a different level of marketing support, so we'll start by discussing what you need help with and how often.
Whether you're looking for a one-time content project or ongoing support, I'll put together a scope of work and timeline before we get started.That way, you'll know exactly what's included, what I need from you, and what to expect.
If any of this feels familiar, you’re in the right place
- You have plenty of ideas, but never get around to posting them
- You're tired of trying to come up with captions on the spot
- Your social media pages go quiet whenever business gets busy
- You want your content to look consistent and professional
- You know you should be engaging with your audience but rarely have the time
- You need help bringing your marketing ideas together into an actual plan
You don't need to be everywhere. You just need an approach that makes sense for your business.
What I Can Help With
- Social Media Strategy & Planning: Content topics, audience research, content calendars and practical plans that fit your goals and available time.
- Content Creation & Copywriting: Captions, educational posts, carousel content and messaging that reflects your brand instead of sounding like everyone else's.
- Canva Design & Graphics: Branded graphics, carousel designs and marketing materials to help your content look cohesive across your chosen platforms.
- Post Preparation & Scheduling: Preparing approved captions and visuals, organizing posts and scheduling content through supported platform tools.
- Community Engagement Support: Reviewing comments and relevant conversations, helping prepare thoughtful responses and identifying interactions that deserve your personal attention.
- Blog & Content Marketing: Help planning, writing, preparing and publishing useful articles that support your website, services and wider marketing strategy.
The platforms, content formats and level of management included depend on the support we agree on.
Marketing Support That Fits Your Business
Not everyone needs a full social media manager. Sometimes you just need someone to get the content organized.
Marketing Strategy & Content Planning
For business owners who need direction
Already creating your own content but struggling to keep it organized?
We can work together on your audience, content topics, messaging and a realistic posting plan.
This can include:
- Reviewing your current social media presence
- Identifying content opportunities
- Planning relevant content topics
- Creating a practical content calendar
- Developing ideas you can use across your marketing channels
Content That Sounds Like You. Not Like Everyone Else.
Your marketing should feel like an extension of your business.
I don't believe every post needs to be a sales pitch, and I definitely don't believe every business needs to jump on the same trends.
Some posts should teach people something. Some should start a conversation. Some can simply show the work you're proud of.
The goal is to create content that makes sense for your audience and your business, rather than filling a calendar just to say you've posted.
And yes, that includes making sure your captions actually sound like something you'd say.
Why work with me
I graduated from Conestoga College's two-year marketing diploma program, where I studied the foundations of marketing, advertising, business communication and consumer behaviour.
I've also spent years running and marketing my own photography business, which means I understand how different the practical side of running a small business can be from what looks good on paper.
My background in photography, website design, business systems and automation also helps me look at how your marketing connects to the rest of your business.
Because getting someone interested in your services is one thing. Making it easy for them to actually inquire or book is another.
I focus on practical ideas, clear communication and content that works for your business rather than adding more unnecessary work.
Frequently asked questions
Which platforms do you work with?
We can discuss support for platforms such as Facebook, Instagram, Pinterest and Threads, depending on your business needs and the tools available for each platform.
You don't need to be active on every platform. We'll focus on what makes sense for your audience.
Do I have to provide the photos and videos?
If you already have brand photos, product images or videos, we can work with those. I can also help create branded graphics in Canva.
Original photography or video production can be discussed separately, subject to availability.
Will you write all my captions?
Caption writing can be included in your service. I'll need some information about your business, offers, goals and brand voice so your content feels genuine and accurate.
Can you post everything for me?
Preparing, scheduling or publishing approved content can be included where the platform and agreed workflow support it. We'll establish an approval process before anything goes live.
Do you respond to comments and messages?
Community engagement support can be included, but the level of involvement depends on your needs and each platform's rules.
I won't make business commitments, quote custom projects or handle sensitive customer matters without an agreed process for your approval.
Do you guarantee more followers or sales?
No. I can help improve the organization, quality and consistency of your marketing, but follower growth, engagement and sales depend on more than any one service.
Can you help with just one marketing project?
Absolutely. You might need a content calendar, a batch of graphics, blog updates or a little help getting a campaign ready. We can discuss one-time projects as well as ongoing work.
Ready to Make Marketing a Little More Manageable?
Whether you need a complete content plan or just someone to help turn your ideas into finished posts, we can start with a conversation.
Tell me what's working, what's not and what you'd like help with.
We'll figure out the next step from there.
Book a consultation